Digital Marketing Officer - Thai
Welcome to our Marketing Roles in Gambling Businesses section. As premier specialists in gambling recruitment, we are dedicated to aligning marketing maestros with inspiring job opportunities in the ever-evolving world of gambling.
DIGITAL MARKETING (ACQUISITION)
Job Description
1. Customer Acquisition Strategy: Develop, execute, and optimize digital marketing strategies for the Thai market to acquire new
customers for the companys website. Focus on performance-based campaigns across channels like PPC, display advertising, SEO,
email marketing, and social media. Set clear KPIs, track performance, and optimize campaigns for cost-effective customer acquisition.
2. Campaign Management: Manage end-to-end digital marketing campaigns including budget allocation, targeting, ad copy,
creative optimization, and landing pages. Continuously analyze campaign performance and make real-time adjustments to maximize
efficiency and conversion rates.
3. Digital Advertising: Lead and execute digital advertising campaigns across platforms. Collaborate with design and content teams to ensure creative assets are optimized for each
channel and audience segment.
4. SEO & PPC Optimization: Collaborate with SEO teams to optimize website and landing page performance for organic search
visibility. Drive continuous improvement of PPC campaigns (Google, Meta), ensuring high rankings for
relevant keywords while staying within budget.
5. Data Analytics & Reporting: Monitor and analyze campaign performance, conversion rates, user acquisition costs, and ROI
through tools like Google Analytics, AdWords, or other tracking software. Prepare regular performance reports for superiors, recommending improvements where necessary.
6. Customer Insights & Segmentation: Conduct customer segmentation analysis to tailor acquisition strategies and messaging to different
target groups. Analyze competitors and market trends to identify new opportunities for customer acquisition.
Requirement Bachelors degree in any relevant field 2 years of Digital marketing in iGaming or other unregulated industries Fluent in English and Thai Familiar with digital marketing tools, tools for SEO and bidding tools for blackhat PPC
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Often you will get interviews in your first week on receipt of your CV. Securing the job will be down to your suitability and interview performance.
Our team are based primarily in Malta and the UK, with extensive networks across gaming and fintech, with some of the industries biggest brands as clients.
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