Facebook Ads Specialist

Facebook Ads Specialist

Key Responsibilities

• Campaign Strategy & Execution: Develop and execute Facebook ad campaigns targeting the online casino audience, using advanced techniques to avoid detection and maintain account stability.
• Blackhat Ad Techniques: Utilize Blackhat ad strategies specific to the iGaming industry, such as cloaking and ad account rotation. Implement creative approaches to bypass Facebooks content restrictions.
• Pixel Setup & Conversion Tracking: Set up Facebook Pixel and configure advanced trackingfor key performance metrics, such as First Time Deposits (FTD) and registration counts, to accurately measure and optimize campaign effectiveness.
• Audience Targeting & Optimization: Set up precise audience targeting & do A/B testing to reach high-value users, continuously optimizing campaigns for conversion.
• Account Recovery & Verification: If a Facebook page or ad account is blocked, able to obtain or create necessary ID documents to pass Facebook's review process and get verified.
• Analytics & Reporting: Track and analyze campaign performance metrics (CTR, CPA, ROAS), providing data-driven insights and adjustments to optimize results.
• Ad Account Management: Oversee multiple ad accounts, managing the health and activity of each to ensure no single account is at risk of restriction.
• Landing Page & Funnel Management: Collaborate with the team to create and optimize landing pages and ad funnels that align with Blackhat strategies

Requirements

• Proven Experience: Minimum of 5 years in Facebook Ads, with at least 2 years of experience running Blackhat ads specifically in the online casino or iGaming industry.
• Blackhat Expertise: Skilled in Blackhat ad techniques (e.g., cloaking, using VPNs, multiple accounts) to avoid bans, with a track record of running successful undetected campaigns.
• Advanced Knowledge of Facebook Ads: Deep understanding of Facebooks ad policies, algorithms, and ways to work around restrictions, especially for high-risk industries like online gaming.
• Technical Proficiency: Experience using ad cloaking software, VPNs, and various Blackhat tools to support ad campaigns without compromising account integrity.
• Adaptability: Ability to quickly adjust strategies based on platform updates, algorithm changes, and emerging Blackhat techniques.
• Attention to Detail: High level of attention to detail in ad creation and audience targeting to ensure campaign effectiveness and compliance.

Preferred Qualifications

• Language Skills: Proficiency in both English and Chinese
• Tech-Savvy: Comfortable with ad management tools, analytics software, and various automation tools that aid in managing and optimizing Blackhat ad campaigns.
• Industry Knowledge: Familiarity with the online casino and iGaming market, including its unique marketing challenges and compliance requirements