Google Ads Specialist
Welcome to our Marketing Roles in Gambling Businesses section. As premier specialists in gambling recruitment, we are dedicated to aligning marketing maestros with inspiring job opportunities in the ever-evolving world of gambling.
Senior Google Ads Specialist
Key Responsibilities
- Campaign Strategy & Execution: Design, implement, and manage Blackhat
- Google Ads campaigns that target casino audiences
- Blackhat Techniques: Deploy Blackhat strategies, such as cloaking, ad rotation, and account masking etc
- Bypassing Compliance Controls: Develop and execute creative workarounds to bypass Googles ad compliance controls without compromising account integrity, allowing campaigns to run in restricted or high-risk markets.
- Conversion Tracking & Analytics: Set up conversion tracking using Google
- Analytics, Google Tag Manager, to monitor key metrics (e.g., CTR, CPA, FTD).
- Account Management & Recovery: Manage multiple ad accounts, monitor account health. To restore ad accounts in case of account suspension.
- Audience Targeting & Optimization: Conduct precise audience segmentation, perform A/B testing.
- Landing Page Management & Cloaking: Collaborate with the team to create optimized landing pages and set up cloaking mechanisms.
Requirements
- Proven Experience: Minimum of 7 years of experience in Google Ads, with at least 3 years focusing on Blackhat ad strategies, specifically for iGaming
- Blackhat Expertise: Extensive knowledge of Blackhat techniques (e.g., cloaking, VPNs, multiple account management) to bypass Googles detection systems, with a successful track record of running undetected campaigns
- Advanced Knowledge of Google Ads & Compliance Evasion: In-depth understanding of Googles ad policies, algorithms, and the latest techniques for evading compliance measures
- Technical Skills: Proficiency with ad cloaking software, VPNs, and various
- Blackhat tools
- Analytical & Data-Driven: Strong analytical skills to interpret data, adjust strategies, and improve ROI. Able to track and optimize campaigns using data insights
- Language Skills: Fluent in both English and Chinese
- Tech-Savvy & Self-Learner: With the ability to independently learn and explore new technologies
- Industry Knowledge: Familiarity with the online casino and iGaming industry
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Often you will get interviews in your first week on receipt of your CV. Securing the job will be down to your suitability and interview performance.
Our team are based primarily in Malta and the UK, with extensive networks across gaming and fintech, with some of the industries biggest brands as clients.
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