Head of CRM
Welcome to our Marketing Roles in Gambling Businesses section. As premier specialists in gambling recruitment, we are dedicated to aligning marketing maestros with inspiring job opportunities in the ever-evolving world of gambling.
Head of CRM
Key responsibilities
- Lead the CRM strategy: Develop and implement an integrated strategy that focuses on customer engagement and retention to drive long-term growth.
- Ensure strategy alignment: Work closely with design, product, data and Content teams to align CRM strategies.
- Create customer journeys: Create segmented journeys for targeted and personalised marketing campaigns. Review the customer experience and adjust strategies to ensure projects deliver ROI.
- Manage customer data: Ensure accurate alignment of data definitions across key stakeholders, internal and external teams. Create a cohesive, secure approach to all customer data that aligns with GDPR.
- Set and report on goals: Establish clear metrics to measure and optimise the impact of CRM. Report on the success of the strategy and team, communicating results to key stakeholders.
- Budget management: Manage and review CRM budgets, forecasting business projections to key stakeholders.
Skills and requirements
- Proven work experience as a Head of CRM, Director of CRM, CRM Manager or similar role for an iGaming business or equivalent
- Experience in land based or online gambling business is a must
- Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications and more
- Experience in land based or online gambling business is a must
- Strong knowledge of CRM systems and principles - particularly customer life-cycle touch-points such as email, SMS, push notifications and more
- Good understanding of player bonuses and incentives
- Demonstrated success in developing and managing strategies that drive customer engagement, retention, and revenue growth
- In-depth knowledge of CRM systems and best practices
- Excellent interpersonal written and verbal communication skills
- Natural leader with an ability to motivate and encourage collaboration within a team
- Strategic and analytical thinker with a deep understanding of user behaviors and data-driven decision-making
Apply for role
Submit an application to us with your CV and we will be in touch as soon as possible. Please provide us with an introductory message about you.
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FAQs
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Often you will get interviews in your first week on receipt of your CV. Securing the job will be down to your suitability and interview performance.
Our team are based primarily in Malta and the UK, with extensive networks across gaming and fintech, with some of the industries biggest brands as clients.
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