Head of Customer Acqusition
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Head of Customer Acquisition
About the Role
We are seeking a strategic, data-driven, and results-oriented Head of Customer Acquisition to lead and optimise marketing efforts for our Social Casino brand, and future brands.
If you have a proven track record of managing multi-million-dollar marketing budgets and driving customer growth through innovative acquisition strategies, we want to hear from you!
Key Responsibilities
Strategy & Leadership
- Develop and execute a holistic customer acquisition strategy across paid, organic, and traditional channels.
- Identify growth opportunities and optimise marketing efforts to drive sustainable business growth.
Campaign Management
- Oversee and refine SEO, PPC, paid social, influencer, and affiliate marketing campaigns.
- Continuously test and optimise strategies to improve ROI and user acquisition.
Agency & Stakeholder Management
- Collaborate with external agencies to enhance efficiency and control costs.
- Work closely with internal teams (CRM, Creative, Content, Social) to create a seamless customer journey.
Performance Analytics & Optimisation
- Utilise Google Analytics, BigQuery, Tableau, Looker, and other tools to monitor, measure, and optimise campaign performance.
- Leverage data-driven insights to make informed decisions and scale acquisition efforts.
Budget Ownership
- Lead the allocation and optimisation of a multi-million-dollar annual marketing budget to maximise impact and efficiency.
What Were Looking For
5+ years in senior acquisition or performance marketing roles.
Proven expertise in managing multi-million-dollar marketing budgets.
Strong command of paid media, PPC, paid social, and SEO.
Highly analytical, with proficiency in Google Analytics, Tableau, BigQuery, etc.
Leadership experience, with a history of building and managing high-performing teams.
Why Join Us?
Lead the charge in shaping the growth strategy for a fast-scaling company.
Take ownership of a significant marketing budget and drive impactful decisions.
Work with a talented, innovative team in an exciting and evolving industry.
Enjoy growth opportunities, professional development, and a dynamic work environment.
Ready to make an impact? Apply now and be part of something big!
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FAQs
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Often you will get interviews in your first week on receipt of your CV. Securing the job will be down to your suitability and interview performance.
Our team are based primarily in Malta and the UK, with extensive networks across gaming and fintech, with some of the industries biggest brands as clients.
Still have questions?
Contact us directly, and we’ll make sure you have all the information you need to get started or take the next step.