Head of Acquisition

Head of Acquisition

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Location: Malta

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Responsibilities:

- Overseeing the day-to-day running and management of all acquisition channels including paid media, SEO and affiliation to ensure maximum ROI is achieved

- Identify and cultivate top performers and develop incentive programs to reward key partners

- Create and manage monthly spend for promotions and communications of all acquisition marketing channels

- Collaborate with internal teams to regularly create and improve landing pages, overall marketing, and merchandising campaigns

- Develop new partner recruitment and program marketing campaigns

- Responsible for running all acquisition accounts whilst making sure on delivering personal and group KPI’s

- Can effectively implement SEO to better position brand visibility

- Implement strategies to increase quality and yield of all key acquisition partners

- Represent the business at industry events and keep updated on industry trends.

- Manage key accounts across all brands and increase business from each partner

- Work with internal marketing team to grow the business within focus markets

- To provide reports to the CEO and board of directors on daily/weekly/monthly performance.

- To ensure that all partner payments are checked against reporting and paid in a timely manner.

- To drive traffic in target geos to meet the business growth strategy.

- Effective Management of P&L of acquisition channels

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Qualifications:

- A minimum of 5 years of experience in head of acquisition role within the iGaming industry

- Experience with both sportsbook and casino products

- The ability to delivery against aggressive acquisition targets

- Previous P&L experience is a must

- Must have experience working within unregulated markets

- Experience in emerging markets is an advantage

- Great communicator

- Ability to manage acquisition teams effectively

- In-depth knowledge and experience of leading global acquisition methodologies to ensure success

- Methodical, numbers driven and well organized

- Fluent in English

- Positive and enthusiastic ‘can do –attitude’

- Possess strong sales, negotiation, and presentation skills.