Media Manager

Media Manager

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Responsibilities:

• Marketing Mix planning for specific countries, according to each product to obtain maximum effectiveness. This includes both performance-driven and branding campaigns;

• Optimise existing campaigns, while also searching for new growth opportunities;

• Set up campaigns in Adserver, together with tracking and other requirements to ensure we can view all data;

• Create design briefs for brand and performance campaigns, together with content for banners;

• Proofread creative work done by the agencies for the markets you are responsible for;

• Evaluate all media efforts regularly and in detail focusing on ROI and targets;

• Report on performance on a weekly basis;

• Build strong internal connections to ensure collaboration between the various departments, especially with other marketing teams, (Affiliates, SEO and PPC) to ensure we obtain the best results from the marketing mix set;

• Be able to change and adapt to market changes fast, and effectively;

• Fulfill department and personal KPIs as delivered by management;

• Report any irregularities in traffic;

• Monitor the agency’s marketing spend, ensuring everything is in line with agreed budgets;

• Be available to work evenings and weekends depending on business requirements (when applicable).

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Requirements:

• You have a minimum of 2 years of experience in a media management role within the iGaming industry;

• You have a Marketing degree or marketing post-graduate certification;

• You are fluent in both written and spoken English (knowledge in another language is considered an advantage);

• You have experience in working on both performance marketing campaigns and brand campaigns (TV, Programmatic, Digital TV, PPC, SEO, and Social media);

• You have worked with an Adsever tool and on different creative formats;

• Experience in tags and GTM is not a requirement but will be considered an asset;

• You are a confident communicator with excellent people skills;

• You have superb project management skills;

• You have excellent negotiation skills;

• You have excellent problem-solving skills;

• You are able to work as part of a team and on your own initiative;

• You are an enthusiastic and can-do attitude and can be comfortable under pressure and in a fast-paced environment;

• You are flexible and enjoy working in a dynamic environment;

• You are proficient with Microsoft Office, especially using Excel.

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