Sports CRM Specialist

Sports CRM Specialist

What you will be doing:

• Work closely with the CRM team to execute all sportsbook campaigns.
• Create data-driven and localised CRM strategies for Sportsbook.
• Implement, revamp and own the Sportsbook lifecycle and customer journeys.
• Report indirectly to the Head of Sportsbook, ensuring strong vertical growth.
• Take ownership of Sportsbook retention figures.
• Enable effective budget management and allocation, forecasting campaign metrics like engagement, cost, ROI, and other key performance indicators for precise evaluation and optimization of campaigns.
• Work in collaboration with the Sportsbook department, country managers and other stakeholders.
• Continuously update the team's knowledge of industry trends, regulatory changes, competitor strategies, and CRM best practices to maintain a competitive edge.

Skills and Experience required:

• Previous experience with CRM tools and Sports campaign.
• Sports betting knowledge, campaign planning, campaign executor, analytical skills and iGaming experience.
• Finnish language is an advantage.